The camera allows us to see things we otherwise could never see as humans. However, the camera alone is not very useful. Ansel Adams, the famous American Landscape photographer, once quipped, “The single most important component of a camera is the 12 inches behind it.” without a human purpose, the camera is of no use.
Suppose you are a visionary chief executive wanting to illustrate to your potential investors that your leadership team is polishing the antique industrial company into a shiny new modern technology brand—the most efficient method is to contract with a professional photographer creating those transformational stories. Otherwise, you risk not telling this critical story because the cameras are still sitting in the box.
A professional photographer’s job is to make photographs that inform, educate, or emotionally connect with the viewer. Whether journalistically, for marketing, or advertising, a photographer with intention, skill and focus will use their camera to communicate the essence effectively to create compelling visual storytelling.
I love using photography to tell stories. I get to combine my curiosity and lifelong learning and translate those experiences into visual compositions that, when combined with crafted words and elegant design, moves someone to feel something, take action, or stay informed.
I create visual experiences.
My team and I are available to produce your organization’s unique story and share it with the world.
Richard Kelly is the President of the Richard Kelly Experience based in Pittsburgh, Pennsylvania. He and his team create visual stories for organizations just like yours.