This Pandemic year has been like no other. We are all navigating whatever it means to get back to “normal.” I am not sure I want to go back, but I do know that no one really knows what moving forward will be like either. Over the past fourteen months, I have been on numerous zoom meetings, private phone calls, and text messages with colleagues, clients, business experts, and we agree that moving forward will be different than where we have been. I like it- “the unknown,” which is all opportunity and fewer “that’s always how we have done it.”
One of the upsides to 2020 we tested all of our fears and overcame them, “battle-tested and mother-approved.” Every aspect of our businesses (and life) is being evaluated and reconsidered. Recently I have had several calls from marketing executives in non-profits and medium-sized companies – we talk about how everything, including their mission, is being looked at with fresh eyes. Then the conversation turns to money; many of them face budget reviews, including spending money before their fiscal ends (“use it or lose it”) and planning for next fiscal year’s budget now.
One of their many challenges is how they tell their story and create assets with photographs and videos when employees are working from home. Or when their crucial mission activities occur in spaces that are currently empty. They wonder how they can create messaging about this “new normal” that is yet to be defined? And do that both responsibly and on a budget?
One of the positive outcomes of these conversations is that they are relieved to learn that I know how to translate complex marketing messages into story-driven visual experiences and produce work within a reasonable budget.
If you would like to schedule a conversation about your marketing challenges and how your organization will enter this next phase of this “new normal.” Email or text me (are you on Signal yet?) – everyone else does, so we can chat about visualizing your messages and evaluating short-term communication goals. We can discuss workable budget allocations for creating photography and short-form video storytelling to continue your organization’s mission-driven work.